Mover. Shaker. Creator.
 
Welcome to my portfolio. I invite you to explore my site to get a better understanding of my specialties, technique and professional experience.

What you’ll find below is a combination of past work, as well as some personal passion projects of my own.

Enjoy browsing, and get in touch with any questions.

Born in Berlin. Raised in Thailand, Burma, and Berlin.

My background is in industrial tailoring & fashion design. 

 

During my studies, I worked as a Fitness Trainer, Aerobic Instructor & Choreographer.

This is when my interest in Fitness & Performance Sportswear started.

 

I have worked in different countries such as Sweden, Germany, Austria, Hong Kong, Netherlands, France, China & Russia. Giving me a broad insight into cultural differences & consumer behavior.
 

I was the 1st Student that got supported by H&M for my Fitness & Workout Diploma. This led to my 1st job at H&M, L.O.G.G Sports department in 1999.

2001 I  joined Adidas-Salomon AG in Germany & worked in Training for Sports and SMU for men’s, women’s and kids sportswear as well as swimwear.

2003 I deepened my knowledge in technical garments at SPORTALM, a luxury ski wear company in Austria. At Cosmopolitan Clothing I and my team worked on different brand projects: such as Yamaha, Valentino Rossi, VfB Stuttgart, Becks, and Red Bull.

 

2004 I joined NIKE for APA & later EMEA.

Nike press: "With her passion for Dance, Yvonne drove the Nike Dance & Cardio collections & elevated them to global collections. Her  innovative designs for performance sports &
lifestyle garments raised the bare of Nike performance women".

2008 I moved to DECATHLON in France & started managing DOMYOS RTW lifestyle sportswear for men & women with 12 collections/ year. After less than 7 months I moved to Head of Design & included apparel, footwear, products & hard goods into my portfolio. Main mission: Elevating & shaping the look of its performance and lifestyle goods & implementing an international design team, which is unique within the Oxylane organization.

 

In late 2012 I  dedicated my know-how to LI NING in China as a Design Director for performance sports & athletes as well as Quick Strike (RTW). I supported the company in a variety of design projects and created with my designers' Sport design ID by category. Also, we shaped the future look of CBA and gave each team their own unique game suit fitting to their personality.

 

While pregnant with my 1st child in late 2015 I decided to obtain a license as a Sports Nutrition Specialist. Together with my Basketball Pro Athlete husband, we created "Phoenyx Health and Life Coaching" A very proud moment for both of us. Our passion for Sport found a new platform in Beijing, China. 

 

In 2016 my design path led me to SPORTMASTER in Russia. As Creative Director for the whole assortment of Sport and Lifestyle App and Acc brands housed under this roof, I was experiencing new challenges and heights. With change management purpose crafting and shaping the design teams to strong brand-specific ambassadors.

 

In late 2018 I returned to my home base in Berlin. I studied to be a Transformation Coach by ANIMAS. A very important stepstone in my personal and professional development to look deeper into someone's passions and aspirations. To help individuals claiming their inner superstar. I am now ICF trained and also certified by the chamber of commerce. At the same time, I developed the SUCCESS-HAPPINESS coaching and consulting program. "www.success-happiness.de"

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In mid-2019 I co-founded FrauFUTURE. Together with the other co-founder, we focus mainly on women that are seeking support in financial freedom and career success as well as independence. Offering workshops, training, and 1:1 for individuals and companies. We also offer a co-working space in one of the creative hubs of Berlin, in Kreuzberg.  "www.fraufuture.com". 

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While active with two coaching businesses I am a freelance consultant on vision and purpose for fashion lifestyle and sports brands. Supporting branding, creative direction, and innovation. 

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Never a dull moment :)